BY GIANNA BROOKS
Depop, the app that has been and continues to take the ethical world of fashion by storm, has since adopted the characteristics of circular fashion. For those who are unaware of the term ‘circular fashion,’ it is described as fashion such as shoes, clothes, and accessories that are ‘sourced, produced, and provided’ with the objective to keep clothes in constant use and circulated efficiently for as long as possible.
Depop is not just a fashion app, it's a place where individuals have the opportunity to make connections, engage in ethical and sustainable selling, and discover more about themselves and their personal style with the help of constant inclusivity. With over 30 million registered users across 150 different countries, initiatives for change are constantly being taken advantage of.
Within the Depop website, there are tips provided on these agents of change and how to reduce your fashion footprint by indulging in circular fashion. For instance, if selling, upcycling and repairing, informing buyers of your personal actions towards sustainability, as well as reusing packaging all contribute to the loop of circular fashion.
If you are on the opposite end of things and are using Depop as a buyer, there are also tips for contribution. For example, look for items that possess timeless styles so that you know you will wear it countless times. Another tip is to learn how to mend your clothing if it needs to be repaired, as well as looking after your clothes as a whole, meaning only washing them if they are dirty, and read the items' care labels.
If you are looking to get more involved with Depop as well as circular and sustainable fashion as a whole, I highly recommend doing so. Not only are you taking steps towards a greener fashion industry, but you are also supporting small shops and expanding your style.
Thanks for reading!