BY KIARA GAJO
“Coucou! Comment ça va?”
Spring is here and you know what that means; the birds and the bees and the flowers and the trees. A buzz in the air tells me that there’s a new girl in town for your soft, summer lounge attire. She’s endearing, she’s ethically minded. Oh, and did I mention she’s French?
Introducing Cou Cou Intimates, a new undergarments brand that is blurring the lines between daily underwear and lingerie. The inventory is simple: panties and a cotton cami made from 100 percent GOTS Certified Organic Cotton to ensure comfort over everything. Their website statement encapsulates their mission perfectly, asserting that intimates are a form of self care with the wearer at the forefront.
“For much too long, women have had to choose between comfort and cuteness: feeling either comfy in multipack granny panties or sexy in stuffy underwire and stiff mesh—but never both at the same time. When it comes to our underwear, the long-held belief is that comfort and beauty are mutually exclusive. Cou Cou’s here to change that. We believe that, as women, we feel our most beautiful when we’re our most comfortable, and that our most-worn undies should be our most-loved ones, too.”
Their social media presence emcompases a whimsical comfort fantasy. All the models featured have a diverse array of body types; anyone who comes across the page can envision their life in the curated daydream. Their life in Cou Cous.
Because that’s the thing we can learn from Cou Cou. Comfort and sexiness aren't mutually exclusive. There is no dichotomy. They can coexist freely. And they can love and thrive in harmony.